upto minute – no agenda what will be the deliverable hand-me-down communication document yourself * provenance magical / superstition / irrational risks: not a community fetish BE-LONGING Series of rituals: With Jeans, mark / notch Swaparama Geo-Cache System
Archive for July, 2008
Meeting with Lisa Krohn 7/18/08
Posted in Meeting Notes, Process, tagged Krohn, Lisa, provenance, system on July 20, 2008 | Leave a Comment »
Meeting with Sean Donahue 7/15/08
Posted in Meeting Notes, Thinking behind the Making, tagged brand, branding, donahue, inversion, outcome, outlet, sean on July 20, 2008 | Leave a Comment »
What are the insights? 1-Method 2-What is it revealing? reference: sneaker culture. Branding > Parasite emergent immersive A new word for brand? What are the outcomes? > Who could these be valuable to? > Who does it pose questions to? Reacting to immediate community Models of adoption ->creative narrative – rethink -How do you represent [...]
Meeting with Anne Burdick 7/9/2008
Posted in Uncategorized, tagged analytical work, anne burdick, interpretive, narrative on July 11, 2008 | Leave a Comment »
I need to explain what I am doing. I have done a lot of analytical work – I need to do more interpretive work. Find the idiosyncrasies. A compelling narrative. What about people in Kansas? Their experience of brands is fully mediated Compare 3 people’s tags, what are their tags.
Interview at American Rag 7/28/2008
Posted in Process, Research, tagged american rag, interview, polaroid, tag on July 10, 2008 | Leave a Comment »
http://tagdproject.wordpress.com/ We set up outside American Rag in Hollywood. I was asking the questions, and taking the polaroid. One person videotaped the interviews, while one more person took pictures. I started with taking the polaroid and asked the questions while the picture developed. Then when they were done, I asked them if they were putting [...]
Tag’d Project
Posted in Process, Research, tagged american rag, blog, demographics, design brief, design strategy, interview, objectives, sherry hoffman, tactics on July 10, 2008 | Leave a Comment »
I designed my interview process and put it in a Design Brief format for my Branding Strategies class with Sherry Hoffman. It’s available as a pdf at this link. The detailes of the project are: OBJECTIVES AND DESIGN STRATEGY Grand Strategy: • To understand peoples habits of self-tagging and associations with brands and how this [...]
Meeting with Sean Donahue 6/24/2008
Posted in Meeting Notes, Process, tagged behaviors, interviews, landscape, peter lunenfeld, Research, sean donahue on July 10, 2008 | Leave a Comment »
I showed Sean the research I have been working on so far. I have taken the Flickr research one step further and looked at blogs for text and youtube for video posts. As Peter Lunenfeld has suggested before, Sean suggested an interview process to take the research on the street. He also told me take [...]