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Archive for July, 2008

upto minute – no agenda what will be the deliverable hand-me-down communication document yourself * provenance magical / superstition / irrational risks: not a community fetish BE-LONGING Series of rituals: With Jeans, mark / notch Swaparama Geo-Cache System

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What are the insights? 1-Method 2-What is it revealing? reference: sneaker culture. Branding > Parasite emergent immersive A new word for brand? What are the outcomes? > Who could these be valuable to? > Who does it pose questions to? Reacting to immediate community Models of adoption ->creative narrative – rethink -How do you represent [...]

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I need to explain what I am doing. I have done a lot of analytical work – I need to do more interpretive work. Find the idiosyncrasies. A compelling narrative. What about people in Kansas?  Their experience of brands is fully mediated Compare 3 people’s tags, what are their tags.

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- Repurpose youtube – Terry Richardson style, lowres, you can identify, you can see yourself as lowres. – methodolgy is what makes my work unique – asking people to tag themselves in the interview was trying to get them to start being folksonomists. – part of a system – pleasure of lowres / danger of [...]

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My meeting with Lisa focused on a different aspect of my research.  She was encouraging me to bring denim into referneces in art history and use this metaphor to explain what the culture around jeans are.  I had my doubts about the naked body in art history as this metaphor.  Then I watched “Requiem for [...]

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http://tagdproject.wordpress.com/ We set up outside American Rag in Hollywood.  I was asking the questions, and taking the polaroid.  One person videotaped the interviews, while one more person took pictures. I started with taking the polaroid and asked the questions while the picture developed. Then when they were done, I asked them if they were putting [...]

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I designed my interview process and put it in a Design Brief format for my Branding Strategies class with Sherry Hoffman. It’s available as a pdf at this link.  The detailes of the project are: OBJECTIVES AND DESIGN STRATEGY Grand Strategy: • To understand peoples habits of self-tagging and associations with brands and how this [...]

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I showed Sean the research I have been working on so far.  I have taken the Flickr research one step further and looked at blogs for text and youtube for video posts.  As Peter Lunenfeld has suggested before, Sean suggested an interview process to take the research on the street.  He also told me take [...]

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